Customer Relationship Management for Business Banking Institutions
Business Banking institutions are under intense pressure in today's highly volatile economy, including increased market competition, global competition, increasing customer demands and higher exposure to credit risk. In response, business banks are seeking new ways to drive revenue growth and increase profitability. As the same time, revenue and cost-cutting pressres are forcing banks to do this with fewer client relationship managers and product specialists.
Industry consolidation also poses additional challenges to the commercial banking industry. Newly acquired divisions continue to rely on legacy customer information systems and processes, both manual and electronic. These inherited systems make it difficult for organizations to acheive a complete view of the customer across divisions. This silo of disjointed information adds to the challenge of effectively managing the overall customer relationship.
SalesLogix CRM will help business banking institutions:
- Cross-sell and up-sell non-interest, fee-based products
- Coordinate limited sales, marketing and product resources
- Provide fast, efficient and superior customer service
- Improve client relationship manager productivity and efficiency